Moonwell is make-shift company that promotes sleep wellness through natural sleep gummies. The ask was to design packaging that was calm, modern and approachable. I took those three and put them through a sophisticated lens with minimalist packaging and branding. The two "O's" in Moonwell represent 1) Two Moons and 2) Two Moons resting on each other for support. As for flavors, I wanted to connect the product to the moon with night themed flavors and colors that are associated with the night sky. This was also expanded into an out-of-home campaign with the narrative of "Do Not Disturb" for your brain at night, combining brand elements with sophisticated, expressive photography.
