Invision Outdoor is the first women-owned and operated OOH agency, with now 35+ billboards and wallscapes across Brooklyn, Manhattan, Bronx, Queens and New Jersey. I had the pleasure of launching the Invision visual identity by designing the logo mark, establishing brand colors and fonts, as well as marketing materials, stationary and promotional items.
The ask was to create a visual identity that was clean, playful, modern and inviting. I did this by creating the rounded "n"'s, paired with geometric typefaces, and subtle detailing. Inspired by their partners with fashion brands, I took elements of the "i" and "o" of "Invision Outdoor" to create an interconnected, brand monogram, present on business cards, totebags and LinkedIn Cover photo.
The ask was to create a visual identity that was clean, playful, modern and inviting. I did this by creating the rounded "n"'s, paired with geometric typefaces, and subtle detailing. Inspired by their partners with fashion brands, I took elements of the "i" and "o" of "Invision Outdoor" to create an interconnected, brand monogram, present on business cards, totebags and LinkedIn Cover photo.
Invision Outdoor Primary Logo
Invision Outdoor Mission and Marketing Materials with custom icons
Invision Outdoor Promotional Tote and Business Cards
Invision Outdoor Signage attached to billboards across New York City