The Fauxbie Awards (2023-Present)
The Fauxbie Awards recognize excellence in the Double Decker advertising industry. At Vector Media in 2023,
our marketing team started the first double decker, advertisement focused award series as a fun way to give back to our clients, as well as spotlight the best creatives and achievements through transit media.
The name "Fauxbie Awards" is a parody on the OBIE Awards. The logo is designed to look like vinyl peeling off the block letters. Categories included: "Most Likely to Stop Traffic" (Campaign with The Most Arresting Creative) and "Most Buzzworthy" (Best Creative for Alcohol Brands).
For the visual identity of the Fauxbie Awards, I took inspiration from loud and playful award branding such as MTV VMAs, using Vector's brand colors juxtaposed with abstract, neo-retro shapes to spark nostalgic joy.
The Fauxbie Awards recognize excellence in the Double Decker advertising industry. At Vector Media in 2023,
our marketing team started the first double decker, advertisement focused award series as a fun way to give back to our clients, as well as spotlight the best creatives and achievements through transit media.
The name "Fauxbie Awards" is a parody on the OBIE Awards. The logo is designed to look like vinyl peeling off the block letters. Categories included: "Most Likely to Stop Traffic" (Campaign with The Most Arresting Creative) and "Most Buzzworthy" (Best Creative for Alcohol Brands).
For the visual identity of the Fauxbie Awards, I took inspiration from loud and playful award branding such as MTV VMAs, using Vector's brand colors juxtaposed with abstract, neo-retro shapes to spark nostalgic joy.
The Fauxbie Awards Categories
Fauxbie "Winners Starter Pack" Winners Prize Box
Prize Box Unboxing
The winning agencies unboxed their prizes on Vector Media's TikTok to increase social engagement.