Streaks and grime can hinder the view of anything through your window. For a guerrilla marketing proposal for Windex, I collaborated with Brandon Kong to make a fun, impactful ad campaign, using the natural environment of the world as the canvas for this billboard. We used silhouettes of the window cleaners as a running motif, to keep the anonymity of the workers, a playfulness, and to be used as either a sticker or a real person actively cleaning the windows for patrons. The clean streaks allow viewers to have an unobstructed view of the natural surroundings, including sunsets and planes in the sky. Tagline: "A Clear View Makes a Clear Difference". Client: Windex.
Ad Placement #1: Airport window
Ad Placement #2: Sunset on the lookout
Ad Placement #3: Sunset over a city landscape